Privacy Policy
Welcome to the official Saucony website. Saucony is a leading global specialty running brand owned by Wolverine World Wide, Inc. (hereinafter referred to as "Wolverine," the "Company," "we," or "our"). We recognize the importance of your personal privacy and are committed to protecting the personal information you provide when using our website or related services. This Privacy Policy applies to consumers in Slovakia who browse, register, purchase products, and utilize various online services through the official Saucony website (including, but not limited to, the Slovak regional version of www.saucony.com) and related mobile applications.
Please read this Privacy Policy carefully before using our website or services. By accessing or using our website, you acknowledge that you have understood and agree to the information collection, use, and disclosure practices described in this Privacy Policy. If you do not agree to any terms of this Privacy Policy, please do not use our website.
Special Notice Regarding 2026 Data Protection Law Updates in Slovakia: Effective January 1, 2026, the Slovak Republic has implemented a newly revised legal framework for the protection of personal data, designed to complement the EU GDPR with a more streamlined national framework. Under these new regulations, penalties for GDPR violations remain severe, potentially reaching up to €20 million or 4% of an enterprise's global annual turnover. Companies are now required to electronically report data breaches within shorter timeframes and actively cooperate with regulatory authorities during investigations. When processing personal data, enterprises must ensure the implementation of appropriate technical measures, such as encryption, access controls, two-factor authentication, and incident monitoring. This Privacy Policy has been updated to reflect these latest legal requirements; please read it carefully.
I. Definitions and Interpretations
In this Privacy Policy, the following terms shall have the meanings set forth below:
"Personal Information" refers to any information relating to an identified or identifiable natural person, including, but not limited to, names, email addresses, postal addresses, telephone numbers, financial information, purchase history, IP addresses, device information, registration names and passwords, dates of birth, etc.
- "Processing" refers to any operation or set of operations performed on Personal Information, including collection, recording, organization, storage, adaptation, alteration, retrieval, consultation, use, disclosure, transmission, restriction, erasure, or destruction. - “Data Controller” refers to a natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
- “Data Processor” refers to a natural or legal person who processes personal data on behalf of the Data Controller.
- “Consent” refers to a freely given, specific, informed, and unambiguous indication of the Data Subject’s wishes by which he or she, by means of a clear statement or an affirmative action, signifies agreement to the processing of personal data relating to him or her.
- “GDPR” refers to the General Data Protection Regulation (EU) 2016/679, enacted by the European Parliament and the Council of the European Union on April 27, 2016.
- “Slovak Personal Data Protection Act” refers to Act No. 18/2018 Coll. on Personal Data Protection, as well as the newly amended Act effective from January 1, 2026.
II. Data Controller Information
Data Controller: Wolverine World Wide, Inc. and its subsidiaries (collectively referred to as “Wolverine World Wide” or the “Group”), including Wolverine World Wide Europe Limited, Wolverine Europe Limited, Wolverine Europe B.V., Krause Global B.V., and Wolverine Europe Retail Limited.
European Contact Address: King’s Place, 90 York Way, London N1 9AG, United Kingdom
Contact Email: dangthuythuy13065@gmail.com
Data Protection Officer Contact Details**: If you have any questions regarding the processing of your personal data, or if you wish to exercise your Data Subject rights, you may contact our designated Data Protection Officer via the contact email address provided above. ## 3. Categories of Personal Information We Collect
### 3.1 Information You Directly Provide to Us
When you use our website or related services, we may collect the following personal information that you directly provide to us:
- Registration Information: Name, email address, mailing address, phone number, username and password, and date of birth;
- Transaction Information: Financial information provided when ordering products (such as credit or debit card details), purchase history, and delivery information;
- Communication Information: Content you provide when communicating with us via email, online chat, or customer service hotlines;
- Interaction Information: Information you provide when participating in contests, sweepstakes, or promotional activities, as well as product reviews or feedback you submit.
### 3.2 Information We Collect Automatically
When you browse our website, we may automatically collect the following information through the use of Cookies and other similar technologies:
- Device Information: IP address, browser type and version, operating system, and device identifiers;
- Usage Information: Time of access, browsing history, clickstream data, page interaction information, and referring website addresses;
- Location Information: Approximate geographic location inferred from your IP address.
### 3.3 Information We Obtain from Third Parties
To the extent permitted by applicable law, we may obtain information about you from third-party service providers, social media platforms, or publicly available sources for purposes such as identity verification, fraud prevention, or enhancing the service experience. Before obtaining such information, we ensure that the relevant third parties have obtained your lawful authorization or possess other legal grounds for disclosing such information to us.
### 3.4 Regarding Sensitive Personal Information
Except in circumstances required by law—such as for employment applications—we generally do not request that you provide sensitive personal information (e.g., information regarding health, political or religious beliefs, criminal records, or sexual orientation). Should we require the processing of such information in specific circumstances, we will obtain your explicit consent in advance and comply with the relevant provisions of the GDPR and the Slovak Personal Data Protection Act. ## 4. Purposes and Legal Basis for the Use of Personal Information
### 4.1 Purposes of Use
We collect and process your personal information solely for the following legitimate purposes:
| Purpose | Specific Description |
| :--- | :--- |
| **Order Fulfillment & Customer Service** | Processing your orders, completing payments, arranging delivery, providing after-sales service, handling return and refund requests, and responding to your inquiries. |
| **Account Management & Website Operations** | Creating and managing your Saucony account, ensuring website security, performing technical maintenance and troubleshooting, and improving website functionality. |
| **Marketing & Personalized Recommendations** | With your consent, sending you newsletters regarding Saucony products, promotional campaigns, and brand stories; and providing you with personalized product recommendations based on your purchase history and browsing records. |
| **Data Analysis & Research** | Analyzing website usage trends, evaluating the effectiveness of marketing campaigns, and conducting consumer preference research to improve our products and services. |
| **Legal Compliance & Risk Management** | Complying with applicable laws and regulations, responding to lawful requests from law enforcement agencies, preventing and addressing fraudulent activities, and protecting our legitimate interests. |
### 4.2 Legal Basis for Processing
In accordance with Article 6 of the GDPR, our processing of your personal information is based on one or more of the following legal bases:
- **Contractual Performance**: Processing activities—such as processing orders, completing deliveries, and providing customer service—that are necessary for the fulfillment of the purchase contract between you and us (GDPR Article 6(1)(b));
- **Consent**: Processing activities—such as sending you marketing communications or setting non-essential cookies—that require your prior consent (GDPR Article 6(1)(a)). You have the right to withdraw your consent at any time; such withdrawal shall not affect the lawfulness of processing based on consent before its withdrawal;
- **Legal Obligation**: Processing activities necessary to comply with applicable laws and regulations (e.g., tax record-keeping, consumer protection regulations) (GDPR Article 6(1)(c));
- **Legitimate Interests**: Processing activities necessary for our or a third party's legitimate interests—such as improving website functionality, preventing fraud, and conducting data analysis (GDPR Article 6(1)(f)). When relying on legitimate interests as a legal basis, we have assessed and ensured that your data protection interests do not override our legitimate interests.
## V. Cookies and Similar Tracking Technologies
### 5.1 Definition of Cookies
Cookies are small text files stored by a website on your device, used to improve website functionality, remember your preferences, and provide a personalized browsing experience.
### 5.2 Types of Cookies We Use
| Category | Purpose | Consent Required? |
| :--- | :--- | :--- |
| Strictly Necessary Cookies | Ensure basic website functionality (e.g., page navigation, access to secure areas, shopping cart). | No consent required |
| Functional Cookies | Remember your preferences (e.g., language, region) and provide enhanced features. | Consent required |
| Analytical Cookies | Collect visit data to understand visitor behavior and help improve website performance. | Consent required |
| Marketing Cookies | Track browsing habits to deliver personalized advertisements and measure marketing effectiveness. | Consent required |
### 5.3 Cookie Consent Management
With the exception of strictly necessary cookies, other cookies will only be placed on your device after you have provided explicit consent via our Cookie Consent Management Tool (Cookie Consent Banner). You have the right to withdraw your consent at any time via the Cookie Settings page; the process for withdrawing consent should be as simple as the process for granting it.
**Essential Translation and Localization Information**: In accordance with new Slovak legislation, businesses must adopt a clear and simple approach when communicating with data subjects; consent content must be clearly separated from the rest of the text and must be easy to withdraw. Our Cookie Consent Management Tool has been designed to comply with these requirements. ### 5.4 Third-Party Cookies
Please note that our website may contain cookies from third-party service providers (such as Google Analytics, social media plugins, and advertising networks). We have no control over the behavior of these third-party cookies; we recommend that you consult the privacy policies of the relevant third parties to understand their information practices.
## 6. Sharing and Disclosure of Personal Information
### 6.1 Sharing with Intra-Group Entities
Wolverine World Wide is a global enterprise. To provide unified services and ensure efficient operations, your personal information may be shared globally with subsidiaries and affiliates within the Wolverine Group. All intra-group entities commit to complying with this Privacy Policy and to implementing appropriate technical and organizational measures to protect your personal information.
### 6.2 Sharing with Third-Party Service Providers
To fulfill order processing and provide services, we may share your personal information with the following categories of third-party service providers, with whom we have entered into data processing agreements that comply with GDPR requirements:
- Payment processing service providers (e.g., PayPal, credit card payment gateways);
- Logistics and delivery service providers;
- Cloud computing and website hosting service providers;
- Customer Relationship Management (CRM) system providers;
- Email marketing and SMS notification service providers;
- Data analytics tool providers.
### 6.3 Disclosure Due to Legal Requirements or for the Protection of Rights
We may disclose your personal information to law enforcement agencies, regulatory bodies, or other third parties in the following necessary circumstances:
- To comply with applicable laws, regulations, or legal processes (including responding to lawful requests from public and government authorities);
- To protect the rights, property, or safety of ourselves or others;
- To detect, prevent, or otherwise address fraud, security, or technical issues.
### 6.4 Cross-Border Data Transfers
Due to the global nature of the Wolverine Group's business operations, your personal information may be transferred to countries and regions outside the European Economic Area (EEA) (including, but not limited to, the United States). In the event of such cross-border transfers, we will ensure that data transfer safeguards compliant with GDPR requirements are implemented, including, but not limited to:
- Entering into data transfer agreements based on EU Standard Contractual Clauses (SCCs);
- Ensuring that the recipient has obtained approval for Binding Corporate Rules (BCRs);
- Ensuring that the transfer is made to a country that has received an EU Adequacy Decision. Under new Slovak legislation effective in 2026, the transfer of data to third countries will be subject to stricter requirements, and transfer standards will be further elevated. We will consistently ensure that adequate data protection is provided within this framework.